'beings' is a guide to fashion with compassion. I created this a5 illustrative book for a young, creative target market that is interested in learning about conscious consumption in a fun, lighthearted way.

To view a digital version of the final book click here, or watch the video below.

Promotional campaign...

A multi-media promotional campaign was then planned for the launch of the hypothetical brand. This included event planning, social media strategy as well as content creation. Below you can view some of the documentary evidence of the realisation of the campaign.

To view the Instagram account and content, I created for the promotion of 'beings' click the profile on the right.

©2019 by Georgie Hale