The Brief: Non-Conformist project- To promote a brand in a new and exciting way. The campaign must showcase two different media types (screen-based and non-screen-based.)
My Concept: To get the consumer thinking about the use of animals in fashion, while promoting a Vegan brand. My selected brand is called ‘Unicorn goods’; the world’s largest vegan store.
Screen-based: An campaign consisting of three illustrations, across social media platforms.
Non-screen-based: Three illustrative campaign posters.
Both the digital and the physical promotions will contain hashtags to link the two and create a discussion space online. As well as this there will be a link/QR code leading to a page on the brand's website which will have information about the link between the animal and their bi-product to educate the consumer and encourage click throughs to the website.