©2019 by Georgie Hale

 

Reloved is a brand concept for an independent, Manchester based, store which stocks only second hand clothes. The thought behind this being the idea of ‘re-loving’ unwanted clothing and not wasting materials. I designed a logo for the brand including a heart motif to symbolise love and a Bee to represent the Manchester born element.

Watch the Promotional Video here...

With this video we aimed to educate people on the impact of clothing production and showing consumers how they can do their part by making an effort to reuse, recycle and ‘re-love’ old clothes. The subject of this story is Phoebe who is expressing her thoughts on the topic to an unknown person via answer machine.

 
 

Reloved Lookbook

 
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